Book Strategy Call Request Proposal

Turn your strategy from intention
into execution

CICL’s Business Development & Strategy practice helps founders, executives and boards turn vision into clear choices, resilient business models and disciplined execution.

Insight → design → execution → review

We cover the full strategy cycle, from understanding your context to supporting disciplined implementation.

Grounded in evidence

Market research, internal data and financial analysis—so decisions are not based on wishful thinking.

Built for leaders & boards

Designed to give founders, executives and investors the clarity, structure and confidence they need.

Strategy support for leaders driving
growth and change

Our Business Development & Strategy work is designed for decision makers who want to move beyond intuition and fragmented plans.

Founders & business owners

Leaders formalising growth beyond intuition and needing structured strategy, models and governance.

Executive teams & boards

Leadership groups that require clearer priorities, trade-offs and oversight across the organisation.

Scale-ups

Organisations facing new markets, product lines or geographies and needing scalable structures.

Established organisations

Institutions modernising their business models, brand, processes or performance management.

Investors & partners

Stakeholders needing clearer visibility into portfolio companies for growth, risk and governance decisions.

Strategy problems we see every day

We often meet organisations that are working very hard, but not always in the same direction. The patterns are familiar.

Great product, unclear positioning

You have something valuable, but your markets, segments and value proposition are not clearly defined or communicated.

Many ideas, weak business model

Multiple revenue ideas exist, but there is no coherent model for how value is created, delivered and captured sustainably.

Plans that never become initiatives

High-level documents exist, but they do not translate into specific projects, owners, timelines and metrics.

Branding that lags ambition

Your brand, messaging and visual identity no longer reflect where the organisation is or where it is going.

Wasteful, inconsistent processes

Operational processes consume time, money and goodwill, with frequent errors, delays and rework between teams.

Financial projections that feel like guesswork

Models exist mainly for presentations—not as tools to test assumptions, scenarios and capital decisions.

Weak reconciliation & audit practices

Boards and investors worry about the integrity of records, controls and reporting, especially during growth or change.

Our Services

Business Development &
Strategy

Turn your strategy from intention into execution with data-driven insights, scalable frameworks, and disciplined implementation.

Business Development & Strategy services

Together, these services cover the full path from insight to design, execution and review—so strategy becomes a living discipline, not just a document.

How we partner with leaders

Our work is collaborative and context-aware. We challenge assumptions, but always within the reality of your market, constraints and ambition.

Context & objectives

We clarify where your organisation is today, where you want to go, and what constraints you are working with—including market, regulation, funding and people.

Stage 1
Stage 2

Evidence & analysis

We gather and synthesise data—from internal reports and financials to customer feedback and market signals—to confirm patterns and challenge assumptions.

Design & prioritisation

Together, we shape your strategic direction, business model, brand framework or process blueprint, tied to clear priorities and trade-offs.

Stage 3
Stage 4

Execution support

We do not leave you with a slide deck. Depending on scope, we support implementation through reviews, dashboards, playbooks and working sessions with your teams.

Review & iteration

Strategy is not one-and-done. We help you design review cycles that keep your plans alive, responsive and measurable over time.

Stage 5

What you can expect from our strategy work

Across engagements, clients typically gain sharper focus, stronger models and increased confidence among stakeholders.

Sharper strategic focus

Clarity on core markets, offerings and positioning so teams know where to concentrate effort and investment.

A documented, communicable strategy

Strategy articulated in a way that leaders, managers and staff can understand, cascade and act on.

More robust business models

Revenue logic, cost structures and operating models that are resilient under different scenarios.

Stronger operational discipline

Better-designed processes and rhythms that reduce failure points and support consistent execution.

Improved financial clarity

Models and dashboards that support capital allocation, fundraising and board-level decision making.

Increased stakeholder confidence

Staff, boards and investors gain more confidence in the direction, systems and reporting of the organisation.

Ways to work with CICL on Business Development & Strategy

Common questions about Business Development & Strategy

Do we need a fully defined vision before engaging CICL?

Not necessarily. We help you clarify vision and strategic direction as part of our work, especially where leadership has ideas but needs structure and alignment.

Can you support only one area, like financial modelling?

Yes. While many clients engage us across multiple areas, we also run focused projects—for example, market research, financial modelling or process optimisation only.

How do you work with internal strategy or finance teams?

We collaborate closely with internal teams, sharing frameworks, tools and analysis. Our role is to add capacity, structure and external perspective—not to replace them.

How long do strategy projects typically last?

Depending on scope, projects can range from 4–6 weeks for focused reviews to several months for full strategy, model and process redesigns, with agreed milestones.

Is your organisation working hard but not always in the same direction?

It may be a strategy and structure problem—not effort. Book a conversation with CICL to map where to focus first.