CICL Corporate Branding helps you clarify what your organisation stands for, define how you show up in the market and create a brand system that supports your strategy—not just your visuals.
Our branding work is tailored for organisations that see brand as a strategic asset—not just a logo refresh or campaign theme.
Companies whose operations have outgrown their current brand, and who need a clearer story that reflects today’s capabilities and ambition.
Growing businesses that must stand out in crowded markets and build credibility quickly with customers, partners and investors.
Consultancies, law, finance and technical firms where trust, expertise and reputation are central to commercial outcomes.
Organisations that must balance regulatory, citizen, donor and partner expectations while communicating a clear, credible mission.
We help you bridge the gap between how you see your organisation and how stakeholders actually experience and talk about it.
Different teams giving different answers to basic questions like “What do we do?”, “For whom?” and “Why us?”.
Visuals and messaging that sound like everyone else in your sector, making it hard for stakeholders to remember or distinguish you.
Business units and vendors applying the brand differently across presentations, proposals, digital channels and internal materials.
External promises that do not match internal behaviour—weakening trust with customers, employees and partners.
We integrate brand, business and people perspectives—so your brand system is commercially grounded, emotionally resonant and operationally realistic.
Step 1
We review your current materials, talk to stakeholders and map how your brand is currently perceived—inside and outside the organisation.
We define your brand promise, pillars, personality and positioning in clear language that can guide decisions and communication.
Learn moreWe translate strategy into a visual and verbal system—logo refinement or redesign, colour, typography, imagery and key messages.
Explore systemWe clarify relationships between the corporate brand, product brands, sub-brands and programmes to reduce confusion and overlap.
View detailsWe provide guidelines, tools and onboarding for teams so they can apply the brand consistently across channels and geographies.
Enable teamsBeyond launch
We help you plan and phase brand roll-out, gather feedback from stakeholders and make data-informed refinements over time.
From strategy to design and governance, we ensure that your brand is coherent, distinctive and usable by the people who represent it every day.
Definition of your brand promise, pillars, audience segments and positioning that aligns with your corporate strategy and markets.
A cohesive visual system—logo, colour, typography, photography and layout—that works across presentations, proposals, digital and on-ground materials.
Key messages, tone of voice and practical brand guidelines that help teams communicate consistently with different stakeholders.
Whether you need a focused refresh or a full rebrand, we size the work around your timelines, budget and stakeholder landscape.
A concise engagement to assess your current brand, refine positioning and make targeted improvements to messaging and visuals.
End-to-end development of brand strategy, identity, messaging and guidelines—often used for major repositioning or new ventures.
Ongoing support to your marketing, HR and leadership teams as they roll out the brand and embed governance in daily operations.
We leave you with practical, on-brand tools that your teams can implement immediately—across proposals, presentations, digital and internal communication.
Strategy
A clear articulation of your brand promise, pillars, audience segments and positioning that can guide decision-making.
View outline
Governance
Practical guidelines covering logo usage, colour, typography, imagery, tone of voice and examples across key applications.
Explore
Tools
On-brand templates for presentations, proposals, reports and social media, plus guidance for internal brand roll-out.
DetailsWe measure impact by how clearly your brand is understood, how consistently it is applied and how confidently your teams represent it.
Perception
Stakeholders are better able to explain who you are, what you do and why you are different—without needing a long pitch.
AnalyzeConsistency
Presentations, proposals, digital channels and internal materials begin to feel like they are coming from one coherent organisation.
View impactTrust
A clearer, more professional brand presence that supports commercial conversations, recruitment, partnerships and regulatory relationships.
ExploreHow we help you clarify, express and manage your corporate brand.
No. Most engagements focus on clarifying and strengthening the existing brand, not renaming. We only recommend name changes when they are clearly necessary for strategy, clarity or legal reasons.
Yes. We often work across corporate brand, product brand and employer brand, making sure employees experience the same promise that customers hear.
Senior leaders play a key role in defining direction and making trade-offs. We design touchpoints so they can provide input and decisions without being overloaded by day-to-day execution.
Yes. We frequently act as the strategic backbone, ensuring that campaigns and creative outputs from agencies align with the overarching brand platform and positioning.
We start by reviewing what you have—logos, taglines, decks, websites, campaigns—and then identify what can be refined, reused or retired rather than starting from zero.
We focus on governance and enablement: guidelines, templates, training and ownership structures that make it easier to maintain consistency long after the engagement ends.
Brand work often involves access to internal documents, strategic plans, design files and third-party assets. We treat these materials as confidential and use them only for the purposes agreed in the engagement.
Working files are shared through secure, approved channels and accessed only by CICL team members involved in your project. Where we collaborate with external creative partners, we operate under clear NDAs and asset usage agreements.
We respect intellectual property rights and clearly distinguish between your proprietary assets, third-party licensed content and CICL frameworks. Any generic examples used for training or marketing are anonymised and de-linked from your organisation.
Our goal is to protect your reputation and intellectual property while giving your teams the clarity and tools they need to apply the brand confidently.
Let’s build a brand platform and identity that fully supports your strategy—and that your teams can proudly represent every day.
